Interesting or funny. Not the boring ones.

The other day, I was doing some research (read: procrastinating) on Twitter, looking at politicians’ Twitter bios. And I thought it would be really interesting to analyze how world leaders describe or introduce themselves on social media. Most of them are world famous; others, just on the national level, so they can get more “intimate” or funny.

These aren’t the top 7 world leaders; it’s not that kind of list. I chose most of them because they stood out for something. The rest were just too short, serious, or just plain boring. (Of course, if I’ve missed an interesting one, let me know!)

Family first: Fostering closeness

Many world leaders include keywords like “dad” or even the names of their spouses. This is the case of:


Prime Minister of Israel, Chairman of the Likud Party, husband of Sara, father of three.

Benjamin Netanyahu – 650.000+ followers

He’s the Prime Minister first, but he’s showing he’s also a man, a husband to Sara and father of 3 children.


Acting Prime Minister and president of @PPopular. Married, father of 2. Leading a moderate project for my country. #NowMoreThanEver #InFavor.

Mariano Rajoy Brey – More than 1 million followers

Rajoy’s bio has a bit of everything: his current position, a bit about his personal life, and also his projects/goals. Related hashtags are probably a good idea to help spread the word among his followers.

His direct opponent, Pedro Sánchez, has a similar bio, but he chose “Father” as the first word, then the rest.

Now, when we take a look at other Spanish politicians running for president, such as Albert Rivera and Pablo Iglesias, we find a different kind of approach: Rivera, also a father, decides to go with his position and an encouraging phrase: “Impossible is just an opinion”, while Iglesias states: “No one doubts that this country has already changed. Yes we can!” (The latter is his party’s motto since the name of the party, Podemos, means “we can”).

Maduro, one of a kind

Nicolás Maduro, president of Venezuela, is definitely a particular case. Check out this one-of-a-kind Twitter biography:


President of the Bolivarian Republic of Venezuela. Son of Chávez. Building the homeland with revolutionary efficiency.

Nicolás Maduro – Almost 3 million followers

“Son” of Chávez! You must have heard of Hugo Chávez, Venezuela’s former leader, who passed away. Of course, Maduro isn’t his biological son, but he feels so close to Chávez and his cause, that he considers himself his successor in every way.

Another unusual Twitter bio is that of Mauricio Macri, another Latin American leader.


President of Argentina. Married. 4 children. Boca supporter.

Mauricio Macri – More than 3 million followers

Yes, I could have put Macri together with the rest of the leaders mentioning their family, but I think the fact that he mentions his football team is pretty unconventional. If you’re familiar with Macri’s career, you wouldn’t be surprised: before becoming president, he was mayor of Buenos Aires, and before that, president of said club (Boca Jrs., along with River Plate, is one of the biggest teams in the country).

But he’s not the only Argentinian politician doing it. In a country where football (soccer) is such a passion, it does seem like a good (or really bad) idea. His cousin, mayor of a big Argentinian city, also states he supports River -and that he loves cooking.

The Americans

This trio is very appealing: let’s see what the Twitter bios of Hillary, Trump, and Obama, tell us.


Wife, mom, grandma, women+kids advocate, FLOTUS, Senator, SecState, hair icon, pantsuit aficionado, 2016 presidential candidate. Tweets from Hillary signed –H

Hillary Clinton – Almost 9 million followers




Donald J. Trump – More than 11 million followers



Dad, husband, and 44th President of the United States. Tweets may be archived:

Barack Obama – More than 10 million followers

First, Obama’s username always makes me think of this plant (in Spanish, potus). Second, check out Trump’s bio. So simple it shouldn’t even be here. But in contrast to Clinton’s, why they chose such different texts really intrigues me.

Clinton isn’t only a wife and a mom, she’s a grandma and a women+kids advocate, (a former) FLOTUS (this username is actually owned by Michelle Obama since it stands for First Lady of the United States). Then more positions, and then the funny bit comes: hair icon and pantsuit aficionado! Then back to the serious bit.

Trump: a hashtag. That’s it. He still has more than 11 million followers (more than anyone) just for being who he is.

The background pictures also say a lot but that’s something for another article.

Hope you found this interesting. If you did, please share it! And if you’ve got something to say, do not hesitate to leave a comment or get in touch @romy_banzee

PS: This one’s not real but it’s too funny: Angela Merkel – @queen_europe